SEO & GrowthGTM Data & EnrichmentEditor's choiceProfile pending primary-source verification
Clay
GTM data enrichment and AI research to power outbound and growth
By the BestAIAgentsforMarketing Editorial Team · Updated · How we rate
9.2
Excellent
Try Clay →From ~$185/mo · Usage / mo
Is Clay worth it?
Quick answer
Clay scores 9.2/10. Teams that want waterfall enrichment and AI research in one place. Pricing starts at From ~$185/mo (usage / mo). You can sign up directly without going through a sales team.
Tier
SEO & Growth AI Agents
Category
GTM Data & Enrichment
Pricing model
Usage / mo
Starting price
From ~$185/mo
Deployment
Cloud SaaS
Self-serve signup
Yes
Target buyer
Growth, RevOps and GTM teams building enriched lead lists
Clay pricing
Launch ~$185/mo, Growth ~$495/mo; usage splits into Data Credits and Actions. Unlimited seats on all plans.
Key capabilities
- ◆Waterfall data enrichment
- ◆AI research agents (Claygent)
- ◆100+ data providers
- ◆CRM sync and HTTP APIs
What we like
- +Unmatched enrichment flexibility
- +AI agents automate research
- +Unlimited seats
- +Huge data-provider marketplace
What to watch
- −Steep learning curve
- −Credit/action costs climb fast at scale
Ready to try Clay?
Teams that want waterfall enrichment and AI research in one place.
Try Clay →